If you are working to create a very strong sales-driven online marketing strategy and do not include PPC in your campaign, you are making a big mistake. PPC gives you leads with 50% higher chances of conversion when compared to organic traffic derived from search engine results.
PPC campaigns are affordable and give a good ROI. It focuses on the intent of the target audience and gives them what they are already looking for. However, just like any other ad on the online platform, you need to strategize your PPC ad properly to get maximum leads.
If you are new to the world of digital marketing and want to make a foothold, try taking help from an expert who has the knowledge and skills to help you in succeeding in your very first digital ad campaign. Experts from Australian Internet Marketing are very well versed in all the aspects of Google Adwords management. By focusing on a restrictive budget of a new business owner, they help them in getting better conversion rates and higher ROI.
PPC management services
There are many ads management services for pay-per-click campaigns that can help you in creating good brand awareness and increase the chances of lead conversion. The top 6 PPC management services are:
- Paid Search:
- Paid search ads are intent-driven.
- They appear on top and bottom of search engine results.
- The word “Ad” is written right next to these ads.
- Some factors determine the relevance of a paid search ad such as quality score, keywords, bid amount, and landing page.
2. Social ads:
- These ads display high-quality images to reinforce the text message.
- These are usually displayed on partnered networks such as GDN.
- Display ads can have a lot of variation in them. You can choose to have a responsive ad or an engaging ad depending on your goal.
- GDN auto-optimizes the performance of these ads.
- Another category of display ads is programmatic ads that are more expensive and complex than normal display ads but also provide a wider reach.
3. Display ads:
- These ads display high-quality images to reinforce the text message.
- These are usually displayed on partnered networks such as GDN.
- Display ads can have a lot of variation in them. You can choose to have a responsive ad or an engaging ad depending on your goal.
- GDN auto-optimizes the performance of these ads.
- Another category of display ads is programmatic ads that are more expensive and complex than normal display ads but also provide a wider reach.
4. Video ads:
- Video PPC ads on YouTube are called in-stream ads and reach the audience based on their search intent.
- You can choose your audience and you can also control the appearance of your ads on different websites.
- When targeted correctly, these ads can reach a fine-selection of an audience at a massive rate.
5. Remarketing ads:
- It is a very efficient PPC management service that helps in targeting those visitors who are already aware of your offer but need more information or time to make a purchase related decision.
- It is segment intended and you need to specifically focus on the needs of the selected audience.
6. E-commerce ads:
- These are specifically used by business owners who have an online store and want to target customers who are ready to make a purchase.
- Using negative keywords here can block unnecessary traffic on your website.
7. Gmail sponsored ads:
- This reaches the target audience like a normal email.
- You need to add a website link to the email content to direct traffic to your website.
- These are more of brand awareness campaigns than sale ads.
Benefits of PPC
- It is easy to track the conversion goals with PPC ads.
- You can easily redefine your target audience.
- You can track exactly what is using your ad budget and measure if it is beneficial or not.
- It is a cost-effective advertisement strategy.
- With great quality scores, PPC is result-driven and gets to the results faster.
- It is a very highly targeted advertisement strategy.
- The landing page of a PPC ad makes conversion of leads very easy.
- In the end, all this results in increased revenue.
A PPC campaign can work at any end of the sales funnel and fulfill the goals that you have attached with these ad campaigns. The main focus of a PPC ad is that they go and meet the customers based on their intent and needs which cannot be derived from organic search results on Google.